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Marketing Executive - Loyalty Dobbies Head Office, Melville Nursery, Lasswade, Midlothian, EH18 1AZ

We have a new opportunity for a Loyalty Marketing Executive to join our team based in our Central Support Office at Lasswade, Edinburgh.

This role would suit an ambitious marketing professional, preferably with loyalty or retention experience, who is used to planning and delivering marketing communications and is ready for the next challenge in their career.

Key Responsibilities will include:

  • Continuing to grow the membership base of Dobbies Club
  • Support the development and delivery of a rolling 12-month tactical and lifecycle marketing plan that drives member sales and participation in-store and online
  • Working with external agencies and internal team to produce marketing materials for a range of channels including POS, DM and email
  • Using customer data to drive loyalty participation, visit frequency and ACV whilst working to minimise churn and lapsing
  • Working on Little Seedlings Club, a monthly gardening programme for children

The successful applicant will possess drive and commitment and an organised and pragmatic approach to their workload. They must also be a team player with a proactive attitude.

As an integral member of the marketing team, you will be customer focused, results driven and be able to form good working relationships at all levels and enjoy working in a fast paced, demanding and varied environment.

Skills and Experience Required

  • Relevant Marketing qualification or equivalent experience
  • Proven track record of successfully delivering integrated marketing campaigns across the full marketing mix
  • Strong interpersonal skills – able to build and manage effective relationships with colleagues and stakeholders.
  • Managing multiple tasks with tight deadlines
  • Strong planning, prioritisation, presentation and problem-solving skills
  • Resilient and resourceful with a ‘can do’ attitude with the ability to respond to reactive situations

    What we offer 

    This role attracts a competitive salary dependant on experience.  We offer 33 days annual leave, life assurance cover, a Company-contributed pension scheme, a fantastic staff discount and other benefits.

    Do you think you've got what it takes to grow your career with Dobbies?  Are you passionate about putting the customer first?  Do you thrive on being part of a successful team that consistently delivers exceptional service?  If you have answered "Yes" then we want to hear from you.  Click apply now to send your CV and covering letter.

    About Dobbies

    For 150 years, the Dobbies name has stood for quality horticulture.  During this time, we've been proud to provide the very best products and expert advice to gardeners throughout the UK.

    Today, Dobbies is one of the UK's largest Garden Centre retailers.  We have 38 stores across Scotland, England and Northern Ireland.  Naturally, we have one of the biggest and best ranges of quality plants and gardening equipment around.  You don't have to be an avid gardener to enjoy Dobbies because, as well as having everything to make your garden grow, we have everything you need to simply relax and enjoy your garden - and much more.

    Dobbies Head Office
    Melville Nursery, Lasswade, Midlothian, EH18 1AZ

    • Job Ref DO3199
    • Branch Dobbies Head Office
    • Location Dobbies Head Office, Lasswade
    • Salary/Benefits Competitive Salary
    • Contract type Permanent
    • Hours Full Time
    • Shift pattern 08:45 to 17:00
    • Hours per week 36.25 hours per week
    • Posted date 13/03/2019
    • Closing date 15/04/2019